10 Digital Marketing Tips for Small Business Owners
Online Marketing is plays an important role for any small business hoping to stay competitive. But what online marketing tactics should you focus on in your limited time is a busy entrepreneur?
Here are 10 necessary digital marketing tips for all small business owners.
- Starts with Your Website
Make sure you have an updated, responsive and attractive website that is easy for users to negative across all devices and has a modern and clean design wit not more than two or three color theme.
- Don’t Forget the Basics
Include necessary information customers want to know- your business address, phone number, E-mail address, hours of operations, etc. - on your website where visitors can find them right away. You’d be surprised how many businesses forget to list this info.
- Think Local
If your business targets local customers, claim your listings on local search directories, such as Google My Business and Bing places for business. They are free and help ensure that nearby prospects find you when they search online for what you sell.
- Test, Test and Test and Test
The best way to grow your small business is to never become self-satisfied and always be testing. Identify your customers’ needs, test your hypothesis in paid ads, iterate and test again.
- Follow the Rule of Three
When it comes to digital or any other kind of marketing, my three rules are: Keep it Simple, be consistent, and always respond to feedback immediately.
- Use Content Marketing
Our digital marketing efforts took a turn for the best when we implemented strong content marketing efforts across the board. If you are looking to boost your online efforts, try starting with a blog for your business. Play with your keywords to optimize for SEO, and even tap into industry influencers to contribute posts and share with their communities.
- Use Social Media to Be Social
Most small businesses make the mistake of using social media to blast their flowers with promotions. Research shows this may actually turn consumers off and make them tune out your posts. However, if you put ‘social’ aspects in your digital marketing and provide valuable content to your target audience, they will be much more likely to pay close attention to the few promotions that you mix in there.
“Be engaged with your audience, building trust and brand loyalty, rather than using your profiles to essentially be online billboards.”
- Encourage Online Reviews
Claim your listings on ratings and reviews sites, such as Yelp, Use signage in your location and links on your website or in your emails to encourage your customers to write reviews and quickly respond to any that are negative. Try to maintain a rating of four stars or above.
- Connect with Customers via E-mail
Email is one of the most effective digital marketing tactics out there. Whether they are consumers or business buyers, and no matter what their age, just about everyone checks their email. Create a monthly email newsletter or send out regular marketing messages with special offers, news, and discounts.
- Explore Digital Advertising
Organic search engine and social media posts will only take you so far. To stand out from all the noise online, amps up the volume with pay-per-click online ads and ads on social media channels. By choosing the right keywords and narrowing your target audience, you can sharpen in on those prospective customers who are most likely to want what you sell.
