SEO Benefits!

Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads.

Search engine optimization is essential because:

• SEO is good for business visibility and branding
• SEO provides your business credibility
• SEO brings your business traffic
• SEO Has One of the Best ROI’s in Advertising
• SEO Gives You Unmatched Insight Into Your Customers

SEO is typically divided into two main groups:

• On page SEO: Everything on the page.  This includes everything the words in the content you use to all the technical stuff (i.e. tho code) like the HTML tags that tell the search engines about your content.  This is all within your control.
• Off page SEO: Everything off the page.  This is primarily made of links to your website from other websites.  This is not in your control, but you have some ability to influence it.

The structure of your web site, blog or ecommerce store is very important both in terms of SEO but also for a great user experience. It should be user friendly, easy to navigate, fast and serve its purpose: attract new customers, get more email subscribers, make a sale, get revenue from advertising or just present the information in the best possible way.