Email allows you to communicate in a way that respects the client’s time and attention, as both are very deficient resources. That means sending short email message, with the most important content in the first sentence and a clear subject line. Some people never read past the first line of any email. Email is always record that is easily searchable.
A newsletter is like a digital or electronic newspaper, but usually less broad on their content. They are a daily, weekly, monthly, or yearly letter distributed through e-mail that contains information of interest or importance to its intended audience.
“When one needs to work with a client in detail and manage the nuances of the conversation, a phone call is still the best communication channel. “ At time one of my staff members will forward to me an email chain from a client and ask me how to respond. I say “pick up the phone”. With a phone call, we have a chance to show that we care about solving a client issue quickly, along with apologizing for any misunderstanding. We use Email to keep a recorded history of client request, but all of our client follow-up and engagement done by phone. So, Phone is a best source to communicate with clients.
Skype is a great for conference calls and international clients as it’s free. It’s useful when you have people in multiple countries coming for a meeting. For regular communications, we try to maintain a weekly or bi-weekly Skype call with clients, with or without video (based on our needs). These weekly calls can typically last 30 to 45 minutes and offer a great way to connect multiple people in different locations.
Slack is one of the best team messaging applications allows to stay in touch with clients on a day-to-day basis when launching a new campaign, or updating on current project developments. It takes away from the clutter of email and keeps all communications in one location, where the client can choose to check and respond at their convenience. We use slack to get the new clients out of email and into chat room format. We can communication much more personal and decrease the need for lengthy meetings or the trap of multiple correspondence channels like text, email, phone, and social media.
6. Snail mail:
Today almost all of our communication is delivered through our phones and computers. To stand out new prospects, a mailed letter can make a far bigger impression than yet another email in an overflowing inbox. Letters are so rare that people can be intrigued and will open them. “Try it.”
7. Social Media (Linked In, Facebook & Twitter massaging):
One of the best and significant upsides of staying in touch with clients over social media is that you’re meeting consumers where they are already spending their time, which helps clients manage social media across the enterprise. Use social media regularly to share content, updates, and your own tips or thoughts with clients, thus establishing yourself as a credible expert in your field and a top-of-mind choice when your type of service are required. In situations where discretion is necessary, use Facebook messenger, twitter direct messages or LinkedIn Inmail.
As business looks the critical millennial market and break through today’s cluttered communication channels, SMS/text-based messaging is one of the fastest and most efficient ways to accomplish this goal. I always give my cell number to all my clients and let them inform that is that okay to text them about urgent matters. This not only help me to stay on top of things that need my immediate attention, but shows my clients, I truly care about their business.