The beauty of a fast-loading website lies on the satisfaction of the speed offered to its visitors. Website speed optimisation is critical for any site not just to rank well on search engines, but to keep customers satisfied and bottom line profits high.
While there is no benchmark as to how fast a site’s loading time should be, did you know that 40% of visitors will abandon a site that takes more than three seconds to load?
Website Speed Guide
Below, you will find a basic check list towards a faster website.
- Website Hosting: Choose a proper website hosting company and be careful when it comes to a shared hosting.
- Content Delivery Network (CDN): By using a CDN your users are served faster, in multiple locations in the world.
- Browser Caching: Browser’s cache serves the repeated requests of a user faster, since it has already saved the requested material.
- HTTP Keep alive: By enabling keep-alive, the connection between a browser and a server stays still every time a request takes place.
- Gzip Compression: By using Gzip Compression, you can decrease the size of files into the website, making them dramatically smaller.
- Code: CSS/HTML code is better to be clear and organized.
- Ads: Don’t overdo it with placements, as they are a cause of slow loading sites and a distraction for your visitors.
- Redirects: Reduce redundant redirections and instead try to fix broken links.
- Image Optimization: Reduce the size of the images without reducing their quality.
- Plugins: Plugins tend to delay the loading process while plugins of a bad quality tend to do that even more.
- AMP (Accelerated Mobile Pages): It’s not a secret anymore. AMP offer a better User Experience, are indexed faster by Google and have a privileged position in SERP.
There are many tools available which can help you check the speed performance of your site, offering advice about the elements that need to be taken care of, in order to decrease the delay.